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Not everything that counts can be counted, and not everything that can be counted counts

Powerful, rich, valuable data, visualised poorly doesn’t pack the punch it should

10 January 2019

“Not everything that counts can be counted, and not everything that can be counted counts”, William Bruce Cameron, 1963

In this era of big data, data-driven decisions and dashboards galore, the amount of data many businesses have available to them can be overwhelming, and filtering what is and isn’t valuable can be a huge challenge.

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